a. Analyzing Sales Funnels and Customer Intent for multiple products and business verticals
b. Reporting on Marketing KPIs arising out of off line and on line initiatives such as leads, conversion rates, event outcomes, social media engagement
c. Budget Management and tracking marketing costs, ROIs and ROEs and budget
distribution, design governance models
d. Conduct competitive research, a...
a. Analyzing Sales Funnels and Customer Intent for multiple products and business verticals
b. Reporting on Marketing KPIs arising out of off line and on line initiatives such as leads, conversion rates, event outcomes, social media engagement
c. Budget Management and tracking marketing costs, ROIs and ROEs and budget
distribution, design governance models
d. Conduct competitive research, analyze benchmarking data and market opportunities and gather market intelligence
e. Design and implement market & consumer surveys.
f. Develop program assessment protocols for marketing initiatives for evaluation & continuous improvement, analyzing risks.
g. Work closely with project sponsors and cross-functional teams to monitor scope, deliverables, required resources, work plan, and execution deadlines
h. Database management & analysis
i. Prepare presentations and marketing reports for various marketing initiatives & campaigns
j. Managing communications, project updates, and knowledge shares with all
stakeholders
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